Burger Kingâs ad campaign about a scholarship for women to start culinary careers went horribly wrong when they started it with âWomen belong in the kitchen.â Experts are saying itâs a classic example of when keeping it woke goes wrong. Summary In trying to celebrate International Womenâs Day, Burger Kingâs UK arm came under fire for a misguided advertising strategy. On social media and in print ads, Burger Kingâs ad copy headlined âWomen Belong in the Kitchenâ, while following it …